Playrix further argues that the gameplay shown in the ads is featured in ‘mini-games’ available in their titles as of April 2020. They also believed consumers may have thought that their games were not straightforward ‘match-three’ titles, but would include a variety of mechanics,” Playrix’s response reads. They believed that the ad appealed to the logic and problem-solving skills required to win during the games. Also that the games would have the same design and mechanics, alongside similar gameplay. “Playrix believed consumers would take from the ads that the games contained the content seen, as well as similar content involving similar characters. According to the compay, the ads in question feature enough content that is actually found in their games. The regulator argues that the pin-sliding mechanic is not representative of the core gameplay offered by Playrix’s titles. Compare Standard and Premium Digital here.Īny changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel.As spotted by Gamasutra, the UK ad authority targeted ads featuring a puzzle that requires players to pull pins in a particular sequence triggering either a certain desired outcome or a character’s demise. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. If you’d like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for $69 per month.įor cost savings, you can change your plan at any time online in the “Settings & Account” section. For a full comparison of Standard and Premium Digital, click here.Ĭhange the plan you will roll onto at any time during your trial by visiting the “Settings & Account” section. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Standard Digital includes access to a wealth of global news, analysis and expert opinion. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages.
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